Lunarossa vini e passione was the first Italian winery to establish a literary award. This is called “Giallo in cantina”. It is a well known genre, the so-called “Giallo” (Whodunnit), which is focused on and set in a winery or in a place closely connected to the world of wine. The goal was definitely to stimulate the imagination of “short stories” writers who tried to immerse themselves in the creative world of wine,
in order to facilitate the access of people to our world through imagination and culture.